Meesho’s sellers stage protest over tightening product returns

• ByStartupStory     |    January 24, 2023

Sellers on Meesho are reportedly protesting as the ecommerce platform tightens product returns on its platform.

According to an Economic Times report citing Surat merchants, some sellers have given the unicorn negative reviews and ratings on its app and have stopped processing orders through the platform.

It went on to say that Meesho has simplified its return policy at a time when internet companies are cutting costs due to a funding crunch.

“We are continuously evaluating feedback from our sellers to improve their experience on the platform. The recent changes in our policy provide greater transparency across the logistics chain and put the power back in the hands of our sellers,” said a Meesho spokesperson.

Returns are a significant cost area for ecommerce players in India due to logistics expenditure, and logistics and fulfilment costs were the largest expense for Meesho in FY22, growing 4.4X to Rs 2,829 crore from Rs 632 crore in FY21, according to the report.

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