Meesho’s Mega Sale Attracts 1.6 Cr New App Installs, 120 Cr Customer Visits

• ByStartupStory     |    October 16, 2023

During its recent festive sale, Bengaluru-based e-commerce platform Meesho garnered an impressive 120 crore customer visits and witnessed 1.6 crore new app installations. The ‘Meesho Mega Blockbuster Sale’ experienced substantial growth in categories such as fashion, home & kitchen, beauty & personal care, and more. Notably, the platform processed over 72 orders per second in these categories.

“As we wrap the sale, we are not only celebrating the numbers but the stories behind each purchase. Our offerings such as Meesho Mall, Meesho Gold, and Loyalty Program have helped empower small businesses and delight customers,” stated Megha Agarwal, CXO, Growth at Meesho.

The sale featured customers shopping for festive decorations, with high demand for items like jharokhas, diya thalis, rangoli stencils, torans, lanterns, and string lights. Interestingly, 80% of the orders came from cities such as Amravati, Aurangabad, Dehradun, Nellore, Solapur, and Warangal.

Small businesses on Meesho also benefited significantly from the festive sale. The platform onboarded nearly 2 lakh new sellers ahead of the event, with nearly 30,000 sellers achieving lakh patis status during the sale. Meesho Mall experienced a threefold increase in orders over typical days, with regional and value brands enjoying growth in categories like personal care & beauty, footwear, apparel, and electronic accessories. A noteworthy 70% of these orders were from first-time Mall users.

Meesho Gold, which launched with 88% new users, provided a wide array of products across categories such as ethnic wear, jewelry, and home & kitchen. The company introduced a loyalty program for the festive season, enabling customers to place around 1.4 crore orders and receive smart coins worth Rs 50 crore.

The festive sale also witnessed a significant 114% increase in kids’ wear sales. With the Cricket World Cup ongoing, customers purchased a variety of products, including team jerseys, bats, gloves, bat tape, stumps, wickets, and caps.

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Meesho’s mission is to empower 100 million small businesses, including individual entrepreneurs, by offering access to millions of customers, pan-India logistics, payment services, and customer support capabilities within its ecosystem. In CY22, Meesho recorded 120 million active users, with nearly 100 million users added in the last two years. The monthly transacting user count significantly increased to 140 million, leading to a ninefold increase in gross merchandise value and one billion orders, marking a 2.2-fold year-on-year increase. The upcoming Maha Diwali Sale, from October 27 to 31, will feature 14 lakh sellers and around 12 crore product listings across 30 categories.

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