Meesho Aims to Enable Digital Transformation for 10 Million Sellers by 2027

• ByStartupStory     |    August 23, 2023

In a stride to democratize internet commerce, Meesho, India’s sole authentic e-commerce marketplace, has revealed an ambitious objective to onboard 10 million small businesses by 2027, facilitating their online success. The announcement, unveiled during an event in Delhi on August 22nd, underscores Meesho’s role as a torchbearer for empowering small and medium-sized businesses (SMBs) at the grassroots level. This visionary goal signifies a remarkable tenfold expansion from Meesho’s present base of 1.3 million sellers, opening fresh avenues for enterprises with an annual turnover below 40 lakhs to tap into the digital commerce arena. This endeavor also aligns with the Indian Government’s decision to relax mandatory GST requirements for online sales by businesses with annual turnovers under 40 lakhs.

India houses an estimated 85 million MSMEs, yet only around 1.5 million currently operate online. This stark disparity highlights the substantial untapped potential within this domain, capable of empowering even the smallest sellers from every corner of the country to participate in the e-commerce revolution and uplift their businesses. Recognizing that many new seller registrations face challenges during GST registration, Meesho aims to leverage the anticipated easing of GST regulations to provide micro and small enterprises with the opportunity to embark on their maiden online journey. This strategic shift is set to usher in a new wave of entrepreneurs, spanning from homemakers to boutique owners and local stores.

Vidit Aatrey, CEO and Founder at Meesho, stated, “Our commitment to onboard 10 million sellers onto the platform by 2027 serves as a resounding testament to our ongoing mission of democratizing internet commerce for all. The resilience and vitality of MSMEs form the backbone of our nation, and their empowerment holds the potential to breathe life into a rejuvenated economy.”

The announcement was made during a prominent event in Delhi, where Meesho joined hands with industry stakeholders like ONDC and CAIT to honor and celebrate MSME sellers across diverse categories. This collaborative effort showcased a shared dedication to nurturing the growth and success of India’s small businesses.

As Meesho achieved profitability ahead of expectations, the company solidified its standing as an industry pioneer with an innovative business model. The year 2023 has brought significant accolades for Meesho, including recognition as the world’s fastest shopping app to reach 500 million downloads, India’s fastest e-commerce platform to amass a 1 million seller base, and a place on TIME’s list of 100 most influential companies. Meesho’s journey to onboard 10 million sellers by 2027 is poised to reshape the Indian commerce landscape, supporting small businesses, MSMEs, and individual entrepreneurs on their journey to success.

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