Mahindra-backed Rocksport Raises Funds at $30 Million Valuation
- ByStartupStory | April 4, 2024
Rocksport, a leading provider of in-school adventure programs, has announced the successful closure of its Series A funding round, securing nearly $3 million in investment. The strategic investment arm of The Times of India, Brand Capital, spearheaded this latest round, significantly boosting Rocksport’s valuation to an impressive $30 million.
This infusion of capital marks a significant milestone for Rocksport, enabling the company to embark on extensive advertising and brand-building initiatives. These efforts are aimed at introducing a broader audience to Rocksport’s unique offerings in adventure-based experiences. In a press release, the company emphasized its commitment to leveraging these funds to enhance customer engagement and further establish its presence in the market.
Notably, Brand Capital’s involvement brings with it a powerful advantage, as Rocksport gains access to The Times of India’s unparalleled brand-building and marketing expertise. This strategic partnership is expected to fuel Rocksport’s growth trajectory and solidify its position as a leader in adventure-based experiences.
Rocksport’s journey to this latest funding round has been marked by strategic alliances, including a significant investment from Mahindra Holidays & Resorts. This partnership has enabled Rocksport to expand its reach beyond metro cities, catering to families and corporations alike with curated adventure programs.
Currently, Rocksport boasts partnerships with over 1,000 premier schools, offering soft adventure programs tailored to meet the diverse needs of students. With a vision to dominate the adventure-based experiences market, Rocksport is poised to cater not only to schools but also to families and corporations seeking thrilling experiences during trips and weekends.
In addition to its adventure programs, Rocksport also plays a pivotal role in the distribution of eight global adventure and outdoor brands in India. Among these marquee brands are Coleman, CampinGaz, Contiigo, Edelrid, and Lifestraw, further cementing Rocksport’s position as a leading player in the outdoor recreation industry.
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