Ketto’s Report Shines Light on Acts of Kindness by Indians in 2023

• ByStartupStory     |    November 13, 2023

On World Kindness Day, Ketto, a crowdfunding platform based out of India, is not only celebrating the simple acts of kindness that make the world a better place, but the organization has also put together an intriguing report that sheds light on how Indians donated in 2023. Here are some insights about the same:

419,893 Indians made their first-ever online donations this year, and most of them donated Rs 500, proving that even small acts of kindness can make a big impact. Also, the biggest donation this year was Rs. 25,00,000 from Mysore, Karnataka – which is enough to buy over 800 acres of land on the moon!

We all know what TGIF is, but do you know what TGIDF is? It’s ‘Thank God It’s Donation Friday.’ Ketto observed that most people donate on Fridays compared to other days of the week. A donor from Hyderabad made 941 Ketto donations in the last year, proving that generosity knows no bounds. That’s nearly 3 a day!

The average donation on Ketto is Rs. 1120. That’s enough to buy 74 Vada pavs, plus one for good luck! Also, Mumbai took the lead in supporting animal welfare causes, followed by Thiruvananthapuram, demonstrating their dedication to creating a positive impact. In comparison to this, Delhiites preferred to support food-related causes over education.

The most popular donation modes are UPI, wallet, card, and bank transfer. Also, Ketto donors made over 1.3 million donations this year, more than the number of people living in Bhutan! They also received tips from 190,187 donors this year affirming their dedication to creating positive change. The crowdfunding platform also witnesses the highest number of donations on the sixth of every month.

At 11:33 PM on 6th February 2023, Ketto received the highest number of donations in a single minute. It was also observed that donors are most likely to give between 10 and 11 PM, both facts indicating that kindness never sleeps. Did you know? Online donors saved a whopping Rs. 51,829,651 in taxes thanks to the power of 80G tax exemptions.

These are Ketto’s fast-growing fundraising categories — the donations for soldiers increased by 2675% this year. Donations for senior citizens increased by 484.06%, ensuring our elderly are living their golden years in dignity. Contributions towards food and hunger also rose this year by 381.14%. Moreover, donations to widow empowerment increased by 100%

These were the top ten states that donated the most across the country – Maharashtra, Karnataka, Delhi, Tamil Nadu, Kerala, Telangana, Uttar Pradesh, Andhra Pradesh, West Bengal, and Gujarat, proving that although Indians are divided by borders, they are united by the spirit of giving.

Varun Sheth, CEO and Co-Founder of Ketto says, “In 2023, we saw something truly amazing – our community came together to support each other. It’s just incredible to see how even the smallest acts of kindness can be powerful and make a big difference. We’ve shown the world that kindness has no limits, and by working together, we can create a much better world for everyone.”

Kunal Kapoor, Co-Founder of Ketto says, “Kindness is a universal language that bridges cultures and connects people. Being compassionate isn’t a tough choice so why not indulge in the practice of giving? It’s inspiring to see how people have begun to contribute to causes and make a difference. This is only the beginning of a brighter future, which leads us to believe that kindness knows no bounds!”

These fascinating data points not only reflect the indomitable spirit of generosity among Indians but also underscore the immense potential of collective kindness in creating a brighter, more compassionate world. It is a testament to the incredible impact that each individual can make in the pursuit of a better society.

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