JCBL Group invests $2.5 million in Herby Angel funding
- ByStartupStory | November 22, 2023
Ayurvedic and organic personal care brand, Herby Angel, secured $2.5 million in its initial funding round from JCBL Group. The investment is earmarked for bolstering business expansion, and technological enhancements, diversifying the product line, intensifying research and development efforts, and boosting marketing strategies.
Since its inception in January 2023, Herby Angel has employed an omnichannel approach, selling through both online platforms and traditional distribution models, optimizing sales outlets to maximize returns on marketing investments.
The brand has expanded its footprint to encompass 13 states, establishing a presence in over 1,300 retail stores. Its products are available on major e-commerce platforms like Amazon, Flipkart, JioMart, and FirstCry.
With a product range exceeding 30 items in health and wellness, Herby Angel aims to further its reach by expanding to 2,000 retail stores across 18 states by March 2024. This strategic move aims to solidify the brand’s market penetration and establish a wider geographical presence in the coming months.
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