Jason Kothari-led Mythik Raises $15 Million in India’s Largest Seed Round in Media Tech Sector
- ByStartupStory | May 22, 2025
Mythik, the ambitious new global entertainment startup founded by serial entrepreneur Jason Kothari, has raised $15 million in seed funding, marking what the company claims to be the largest seed round in India’s media technology sector to date.
The round attracted a prestigious roster of investors from across the world, including Sakal Media Group, BITKRAFT Ventures, VC Grid, Visceral Capital, Shah Rukh Khan’s Family Office, Patni Family Office, Saif Saeed Ghobash (Secretary General of Abu Dhabi Executive Council), Jaynti Kanani (Co-founder, Polygon), Pravin Jain (Founder, Tridiagonal AI), Marc Younan (former Principal, Redbird Capital), and Deepen Parikh (Co-founder, Courtside Ventures).
Last month, Kothari — the former CEO of Housing.com and an executive known for his leadership at Snapdeal and Freecharge — announced the launch of Mythik, a company with a bold vision to reimagine Eastern mythology, history, and folktales for a global audience. The company aims to become the “Disney from the East,” creating immersive, high-quality entertainment experiences that bridge the cultural gap between East and West.
“We are excited about the world-class and strategic investors we have brought together and look forward to realising Mythik’s vision and mission to bring Eastern mythology, history and folktales to the forefront of global entertainment and inspire happiness, peace and hope,” said Kothari, who has also personally invested in the venture.
According to Mythik, the inspiration behind the platform lies in the vast untapped potential of Eastern stories, which the company notes already have a “built-in audience of 3.5 billion people globally.” These ancient narratives will be brought to life through “a modern, immersive way using cutting-edge technology,” the company added in its official statement.
The founding team of Mythik comprises industry veterans and former senior leaders from global entertainment giants such as Disney, Netflix, Amazon Studios, Jio, and Tencent. The company plans to leverage their combined expertise to develop compelling content across various formats and platforms.
This landmark seed round not only signals confidence in Mythik’s business model and creative mission but also highlights the growing investor interest in culturally rooted, globally scalable IP in the entertainment tech space.
With the fresh capital, Mythik is expected to expand its content production, invest in immersive technologies, and grow its global footprint as it sets out to become a next-generation storytelling powerhouse.
About Mythik
Founded by Jason Kothari in 2024, Mythik is a global entertainment company from India dedicated to bringing the rich tapestry of Eastern mythology, folktales, and history to international audiences. With a mission to inspire happiness, peace, and hope, Mythik aims to build a world-class entertainment brand powered by immersive technology and cultural storytelling.
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