Introducing ‘ONDC Sahayak’: Your WhatsApp Partner for Seamless Digital Commerce

• ByStartupStory     |    August 16, 2023

The Open Network for Digital Commerce (ONDC) has introduced a WhatsApp chatbot named ‘ONDC Sahayak’ to assist sellers in acquainting themselves with digital commerce. Currently in its beta phase, this feature is designed to raise awareness among sellers about the benefits of ONDC, showcase live categories, connect sellers with participants in the seller network, and simplify the onboarding process. The chatbot will soon be available in Marathi, Kannada, and Tamil, in addition to English and Hindi. Further enhancements and updates are planned for the coming months, as per a statement.

The ONDC digital commerce protocol has expanded to support 12 regional languages, including Assamese, Bengali, Gujarati, Malayalam, Marathi, Oriya, Punjabi, Tamil, and Telugu. This expansion highlights ONDC’s commitment to embracing India’s linguistic diversity and promoting inclusivity in the digital sphere. Starting August 15, users can engage with the ONDC protocol in their preferred language, as stated in the release.

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