Inflection Point Ventures backs Conscious Chemist with undisclosed funding
- ByStartupStory | November 23, 2023
Conscious Chemist, a science-driven beauty brand, secures undisclosed investment from Inflection Point Ventures (IPV) to broaden its product range, boost brand visibility, and establish an offline market presence. Founded in 2019 by Robin Gupta and Prakher Mathur, the brand focuses on evidence-based solutions with 29 Made Safe® certified products. IPV, with over INR 650 crore investments across 200+ deals, supports Conscious Chemist’s growth in a market shifting toward clean and sustainable beauty.
Ivy Chin of IPV notes the changing consumer behavior and praises Conscious Chemist’s niche in the conscious beauty segment. The brand sells 25,000+ units monthly, available nationwide and through retail chains like Health & Glow and Shoppers Stop.
Conscious Chemist’s strengths are offering targeted skincare solutions with clinical actives, appealing to skincare novices. They prioritize education on ingredients and efficacy, catering to consumers seeking trustworthy products in a market emphasizing transparency.
CEO Robin Gupta highlights the evolving Indian consumer preferences and brand’s growth stating, “The needs and choices of Indian consumers have evolved significantly over the last 5 years. Now consumers are looking for more specific and evidence-led solutions tailored to their concerns. We have remained consistent in our product and brand philosophy of delivering science- and evidence-based skincare for all genders. We have grown close to 110% yoy. This partnership with IPV will allow us to execute our business plan and grow more than 50% qoq at healthy EBITDA levels. The capital we acquire will help us amplify our brand voice. We will double down on our digital footprint with deeper penetration into online marketplaces while optimizing our offline channels.”
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