Indifi strategically invests in fintech firm Bizeebuy

• ByStartupStory     |    December 21, 2022

Indifi is a technology platform that collects and analyzes data from various sources about businesses to derive insights about their creditworthiness, past and current performance in the context of the industry in which they operate. It has made a strategic investment in Bizeebuy, a comprehensive cloud platform for businesses to manage sourcing, procurement, inventory, and end-to-end commercial processes in collaboration with an ever-expanding B2B ecosystem of suppliers and service providers.

According to reports, Bizeebuy will use this investment fund to improve its products and expand its market reach. “The critical problems that BizeeBuy seeks to address are prevalent across segments of the MSME sector, but solutions are scarce,” said Alok Mittal, Co-founder and CEO of Indifi. “Joining forces with BizeeBuy was an easy decision given their robust system and product, and we look forward to jointly unlocking great opportunities for our customers.”

Founded in 2015, Indifi believes in assisting small businesses and startups in growing by making loans available to those with potential and intent. Most of these businesses have little or no access to financing from traditional institutions such as banks, or they lack either collateral or a finance data trail in order to obtain a loan.

This differentiated approach assists in identifying businesses with low risk and high promise, thereby opening up opportunities for those who previously had no access to short or long term business funding.

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