IDAM House of Brands appoints Kushal Aggarwal as the new CFO for the company

• ByStartupStory     |    August 19, 2022

IDAM House of Companies, the parent company of Bella Vita Organic and a conglomerate of various FMCG brands, has announced the newest appointment of Kushal Aggarwal as Chief Financial Officer. 

Kushal’s new responsibilities include spearheading and developing IDAM’s finance and business initiatives, as well as controlling and managing the company’s budget and profitability. Kushal will guide the company’s strategy with his in-depth knowledge of numbers and expertise of the D2C ecosystem, in addition to overseeing the finance division.

Kushal started HelloCFO, a financial and legal consultancy service for start-ups, with over 10 years of experience working closely with several start-ups in various sectors and assisting the founders to manage and build their businesses. Before joining IDAM House of Firms, he worked as a virtual CFO for several D2C start-up brands and previously worked for EY, HT Media, Honda Motors, and Shree Cements, to mention a few.

Kushal Aggarwal, Chief Financial Officer of IDAM House of Brands. Said, “We have to make sure that as the firm expands, it stays fitter. I am excited to begin my new job and look forward to working with IDAM.” I believe that my skills will help IDAM’s commercial momentum by curating and implementing effective initiatives, consequently strengthening IDAM’s growth trajectory.” 

Aakash Anand, Founder and CEO of IDAM House of Brands stated, “Through his proven track record of producing superior results, I am convinced that Kushal’s deep knowledge and understanding of statistics and data intelligence would assist guide the right sync of growth and profitability for IDAM. It brings me great pleasure to welcome him, and we wish him the best of luck in his new position.”

About IDAM House of Brands

With its customer-first approach, IDAM is a House of FMCG Brands on a mission to make many categories such as skincare, cosmetics, pet care, everyday consumables, and so on accessible to everybody. Aakash Anand and Saahil Nayar launched it in 2018.

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