Hypd secures $4M funding from Orios Venture Partners and existing investors

• ByStartupStory     |    May 2, 2023

Hypd, a content commerce platform, has secured $4 million in a pre-series A funding round led by Orios Venture Partners, with participation from existing investors Sauce VC and Better Capital, according to a statement. The startup plans to utilize the funds to accelerate the acquisition of creators, diversify into additional categories, and expand its team and product offerings.

Ashwarya Garg and Akshay Bhatnagar, former executives of Innov8, founded Hypd in 2020. The content commerce platform enables creators to build digital storefronts, curate products and services, and provide a seamless checkout experience for their social media followers. According to a statement, Hypd has achieved over 40-fold GMV growth and has helped creators earn a total of one million dollars.

According to Ashwarya Garg, creator communities have been taking advantage of their self-built online communities on a global scale. He claims that in this decade, creators will be responsible for 30-40% of all e-commerce by using their own distribution. Hypd aims to provide an attribution system and fair profit sharing for this shift. According to the statement, Hypd’s best-performing creators have seen up to a 100-fold increase in earnings, while the top 10% have seen their earnings increase by 25-fold.

In a statement, Anup Jain, managing partner at Orios Venture Partners, said, “Brand marketers have realised the power of influencer-led marketing that is currently growing at a CAGR of 25% and is set to reach a GMV of $4 billion by 2025. It is very difficult to identify, manage and track hundreds of creators and their ROI manually. This is the thesis behind our investment in Hypd, which enables creators and brands on their tech platform.” Hypd aims to enable 100,000 English, Hindi and regional creators to establish their digital storefronts and access India’s $100 billion commerce market by 2025, the statement added.

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