Heru Finance, Web3.0 global asset management platform, launched by ex-Facebook veteran

• ByStartupStory     |    September 20, 2022

Heru Finance, a worldwide investment platform for Web 3.0, was launched today in India and Southeast Asia. The platform utilizes sophisticated technology and a staff with combined expertise of 40+ years investing in Web3.0 & Crypto to manage over $8.0 million in assets.

Heru Finance is a new global asset management platform that helps people invest in Web 3.0 and cryptocurrencies with its own investment strategies. It uses deep technology and a crypto team with more than 40 years of investing experience to help investors get better returns in both bull and bear markets.

The widespread use of Web 3.0 and its underlying technology (blockchain) provides consumers with a new asset class in which to invest. Nonetheless, investors have experienced extreme volatility, regulatory crackdowns, and asset freezes across key platforms during the previous several months. Heru is entirely compatible with laws and offers a safer option by investing in patented techniques with greater returns in both bull and downturn markets.

“We started Heru because we realised that working professionals want to invest in this new asset class, but neither have time nor enough knowledge to make the right decisions. At best, the options they have available today are buying tokens or index funds on crypto exchanges & other platforms, which by nature are extremely volatile – and can lead to huge losses. Contrary, the investment strategies on Heru are actively managed and have shown upto 50% positive returns in last 3 months, compared to capitulation in crypto prices during the same time frame,” said  Prashant Malik, Founder and CEO of Heru Finance. Malik is known for being the Inventor of Cassandra, the distributed database used by Netflix, Meta and several global enterprises. He added,  “Our target audience are working professionals with total investable wealth of more than 1 Cr and a long-term investment perspective. For HNIs/UHNWIs, the platform provides exclusive investment opportunities in hand-picked blockchain & web 3.0 companies who can provide strong returns. Think about investing in Amazon, Facebook, Netflix, just when the Digital Revolution had started!”

Ex-entrepreneurs, technologists, and early blockchain investors Neeraj Bagdia, TanujMoorjani, Ganesh Kompella, and Karan Ahuja founded the company. The platform has a powerful technological stack, highlighted by a robo-advisory that assesses each client and pairs them with a customized set of investing ideas. The investing team also makes use of HQS (Heru Quant Stack), which transforms raw data from search, social, meta, and content platforms into trading signals. The team is also working on some additional technological fixes that they hope to get out soon.

Web 3.0 proponents think that all assets, including real estate, commodities, art, luxury items, and financial instruments (stocks, derivatives, bonds), will become digital assets. At its height, Crypto Market Cap was $3.0 Tn, a minuscule proportion of total global assets. Huge expansion potential exists.

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