Hashtag Orange ropes in former FabIndia Head of Digital and Social Advocacy Gauri Awasthi as CDO
- ByStartupStory | July 26, 2022
Hashtag Orange, one of India’s leading providers of digital marketing solutions, has named Gauri Awasthi as Chief Digital Officer. Gauri will be in charge of client connections, social media, SEO, and digital revenue creation. Gauri has worked with major firms such as Fabindia, Amazon, Samsung, and HCL for over 20 years. She was instrumental in driving these organisations’ digital transformation plans and brand advocacy marketing using programmatic media.
Mukesh Vij, creator of Hashtag Orange said, “We’ve launched a digital transformation journey to enhance the confluence of digital and advertising. At Hashtag Orange, we are building a strong digital presence for our partner brands through content production, marketing, advertising, and technology solutions. We are happy to have Gauri on board since we believe her experience and knowledge of the industry will be essential to our objective. We’re preparing for an exciting time.”
Gauri Awasthi, who just joined Hashtag Orange as CDO, stated, “Today, content consumption and consumer behaviour have altered tremendously as a result of the evolution of social and digital media.” We have entered an era in which technology has taken over. I am excited to be a part of the Hashtag Orange team and look forward to expanding its digital channels by optimising its unique, cutting-edge digital solutions.”
About Hashtag Orange
Hashtag Orange, a major provider of digital marketing solutions with headquarters in Gurugram and a staff of over 60 digital experts, was founded by Mukesh Vij in 2018. It is a digital outfit with the skills and knowledge to handle the entire digital value chain, including digital technology, individualised and contextual marketing, and creative engagement. This involves managing the full digital customer journey from product discovery to sales and services.
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