Groww Announces ‘Powered By’ Sponsorship for Asia Cup 2023
- ByStartupStory | September 1, 2023
Financial services firm Groww, headquartered in Bangalore, has revealed its ‘Powered By’ sponsorship for the Asia Cup 2023, an international cricket competition that commenced on August 30th in Multan. This prestigious tournament features the top six teams from Asia competing for the title of continental champions.
Among the tournament’s sponsors are prominent brands like Thums Up (Coca-Cola), Amul, deodorant manufacturer McEnroe, Nerolac Paint, Berger Paints, Jindal Panther, Samsung mobiles, MRF Tyres, Maruti Suzuki, Amazon Pay, My11 Circle, PolicyBazaar, and ICICI PRU Mutual Fund.
Harsh Jain, co-founder and COO of Groww, expressed, “Our purpose is to make financial products accessible to everyone in India. This partnership amplifies our efforts to create financial awareness among hundreds of millions of Indians who watch cricket and support our country.”
Jay Shah, president of the Asian Cricket Council, remarked, “It is with great pleasure that we welcome on board Indian homegrown financial services company Groww as a sponsor for the Asia Cup 2023. The Asia Cup is a prestigious event and has grown in stature and participation over the years, a trajectory that mirrors Groww’s growth as well. We look forward to a fruitful and exciting association.”
Founded in 2016, Groww operates multiple businesses across distribution, broking, lending, and, more recently, ventured into asset management following the acquisition of Indiabulls AMC. Last month, the company introduced its latest consumer payments innovation, Groww Pay.
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