GoKwik and CRED Collaborate to Offer Exclusive Benefits for Shark Tank India Season 3 D2C Participants

• ByStartupStory     |    January 25, 2024

India’s premier e-commerce enabler, GoKwik, and high-trust community platform CRED have joined forces to introduce an exclusive offer for Direct-to-Consumer (D2C) brands featured on Shark Tank India Season 3.

D2C brands integrated with KwikCheckout, GoKwik’s one-click checkout solution, will now be able to process up to Rs 25 lakhs worth of Gross Merchandise Value (GMV) on CRED Pay with zero processing fees. In addition, GoKwik will waive processing charges on Cash-On-Delivery (COD) GMV of up to Rs. 12.5 lakhs for these brands. These specially curated offers aim to celebrate and support D2C brands, providing them with an added boost post their appearances on Shark Tank India.

Chirag Taneja, Co-Founder and CEO of GoKwik, expressed enthusiasm about the collaboration, saying, “Last season several brands proved their metal on the Indian entrepreneurial stage as they appeared on Shark Tank and won the hearts of not just the sharks but also the nation. This year too, we are excited to see many more brands shine on this stage and showcase the power of #MakeInIndia. We are here to celebrate, support and enable D2C brands on their high-speed growth trajectory.”

GoKwik boasts a network of over 1200 eCommerce brands, including Lenskart, Neemans, Man Matters, Purplle, Shoppers Stop, and more, spanning various categories such as fashion, beauty, health and nutrition, electronics, and others. CRED Pay is already live on leading GoKwik merchants like Bombay Shaving Company, The Man Company, Snitch, and others.

The exclusive offer not only benefits the D2C brands but also extends rewards to CRED members who shop with participating merchants. By transacting using CRED Pay, members stand a chance to win rewards or even participate in a mega jackpot to win an iPhone 15 Pro.

The Shark Tank India Season 3, which began airing on January 22, 2024, features 12 sharks, including new entrants such as Deepinder Goyal (Co-Founder and CEO, Zomato), Ritesh Agarwal (Founder and CEO, Oyo Rooms), Radhika Gupta (MD and CEO, Edelweiss Mutual Fund), Azhar Iqubal (Co-Founder and CEO, InShorts), Varun Dua (Founder and CEO, Acko), and Ronnie Screwvala (Co-Founder and Chairperson Upgrad).

CRED continues to be a prominent platform that celebrates and rewards creditworthy individuals. The collaboration with GoKwik further enhances its commitment to providing exclusive rewards and experiences to its members.

All offers associated with this collaboration are subject to terms and conditions specified on the official GoKwik website: GoKwik Shark Tank Terms.

About GoKwik:

Founded in 2020, GoKwik is an eCommerce enablement company that focuses on unlocking growth for eCommerce brands. It addresses crucial challenges across the eCommerce funnel, ensuring a seamless shopping experience, expanding Cash-On-Delivery penetration, reducing return to origin (RTO), and driving overall growth through conversational commerce. With a deep network data of 100 million shoppers, GoKwik has empowered 1200+ brands, increasing conversions, reducing RTO, and boosting GMV and prepaid success rates. The leadership team includes Chirag Taneja (Co-Founder and CEO), Vivek Bajpai (Co-Founder and CTO), and Ankush Talwar (Co-Founder and Chief Data Scientist).

About CRED:

CRED, with a mission to celebrate and reward credit-worthy individuals, is a transparent and fully digital platform. It consists of a highly trusted community of individuals, brands, and institutions. Operating with an empathetic approach, CRED makes financial decisions visible, delightful, and rewarding, providing members with exclusive rewards and experiences. Admission to CRED is based on credit score for individuals. Access CRED on iOS and Android.

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