GetSupp raises Rs 9.5 crore in funding led by General Catalyst, Better Capital
- ByStartupStory | July 29, 2022
GetSupp, a nutrition and food supplements brand, has raised 9.5 Cr from General Catalyst and Better Capital in a seed round of funding.
The round also saw participation from some marquee angel investors which includes Saurabh Garg (founder, NoBroker), Ankit Nagori (founder, Curefoods), Kunal Shah (founder, Cred), Rohit Kapoor (former global CMO, Oyo), Mohit Sud (VP, marketing, Unilever) also participated in the financing round.
The brand will utilize the funds to strengthen its technology, improve customer experience, according to a release shared by the brand. It would partner with major brands in the nutrition space to provide best options to all consumers.
“Our mission is to help every Indian discover the power of nutrition and how right supplementation can help overcome concerns and increase quality of life significantly. As of now, the entire journey from discovery to right usage to adherence is broken – And that is the reason why penetration of supplements is miniscule when compared to other countries. GetSupp helps the customers discover the right supplements and handholds them through the entire journey,” said Co-founder & CEO, GetSupp, Arpit Gupta.
“India is heavily nutrient-deficient and everyone discovers this at some point. But there is no solution that helps them comprehensively from learning about the deficiency correctly to starting the use of supplements and getting help for ongoing adherence. GetSupp is addressing this problem with a solution that is tailored to each user and we are excited to be founding stage partner to the team,” said Vaibhav Domkundwar, Better Capital.
About GetSupp
Founded by Arpit Gupta an IIT Guwahati and ISB alumni and Deven Vyas who has been leading health and nutrition technology for 8 years, GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover and buy supplements. It offers a personalised post-purchase experience built on AI.
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