Fresh From Farm Secures $2M in Pre-Series A Funding to Transform Fresh Fruit Retail

• ByStartupStory     |    May 2, 2024

Fresh From Farm (F3), a leading B2B2C platform revolutionizing fresh fruit sourcing and delivery, has successfully raised USD 2 million in a Pre-Series A funding round led by Inflection Point Ventures. This investment round also saw participation from Ashish Kacholia, a prominent investor in public markets.

The funds raised will be directed towards team expansion, technological enhancements, and the introduction of new product lines. These strategic initiatives are aligned with F3’s growth objectives, reinforcing their position for sustained success and expansion within the marketplace.

Vikram Ramasubramanian, Partner at Inflection Point Ventures, emphasized the significance of F3’s role in the industry, stating, “The concept of buying fresh fruits sounds fresh and healthy, but the process, however, is not. Behind every purchase lies a chain of individuals—farmers, labourers, and retailers—working tirelessly to bring these products to market. F3 steps in as a transformative force, streamlining this process with its tech-enabled platform. By offering transparency and efficiency, F3 empowers retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability. Moreover, F3 champions sustainability by reducing wastage—a testament to its commitment to a healthier, more equitable future.”

Ashish Kacholia, Founder of Lucky Investments, praised F3’s mission, stating, “The F3 team is solving a large problem for fresh fruits retailers by handling their sourcing logistics and helping improve their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business. Rohit and his team’s deep expertise on the subject matter and their focus on unit economics allowed us to build conviction for the investment.”

Rohit Nagdewani, Founder of Fresh From Farm, shared his vision for the company’s future, affirming, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus at wastage reduction and efficient demand consolidation have allowed for our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”

Fresh From Farm operates at a significant scale, boasting an annual recurring revenue of Rs. 40 crores and supported by a dedicated team of 50 professionals. With a state-of-the-art facility spanning 20,000 square feet in New Delhi, the company leverages cutting-edge technology to uphold quality standards and meet market demand effectively.

The fresh fruit industry in India holds substantial promise, with a total market value of $115 billion and a steady compound annual growth rate (CAGR) of 5%. These metrics underscore the sector’s robust performance and potential for further expansion in the years ahead.

Follow Startup Story