FMCG firm Himshakti raises Rs 17 lakh in pre-seed funding round

• ByStartupStory     |    October 28, 2022

A pre-seed fundraising round headed by the Artha Access programme and IIM Kashipur has brought in about Rs 17 lakh for the quickly expanding consumer goods company Himshakti. Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch, two angel investors, also invested in the Dehradun-based company. Himshakti intends to use the funds to increase marketing, sales, and product packaging standards.

The Artha Venture Fund’s Artha Access programme is a vehicle for investment that enables the latter to co-invest in accelerator programmes like Huddle and India Accelerator, among others.The firm, which Harshit Sehdev founded in 2019, asserts to provide wholesome, pure food items produced from India’s Himalayan area. It plans to extend its business into markets like France and the ASEAN area, and it wants to be present in 200 luxury stores.

The business claimed that in order to introduce its products in these regions, it is also looking for international approvals. The FMCG company asserts that over the past year, its products have gained greater acceptance, especially at upscale hotel chains and natural food stores.

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