Flying Beast and Ritu Rathee Taneja Partner with Thebabybo, Embarking on a New Chapter in Parental Entrepreneurship
- ByStartupStory | November 29, 2023
In a significant move highlighting the expanding role of influencers in the business world, renowned YouTuber Gaurav Taneja, popularly known as Flying Beast, and his wife, Ritu Rathee Taneja, have joined hands with Thebabybo as partners and investors. This strategic collaboration marks a notable development for Thebabybo, an emerging Indian consumer tech-enabled ecommerce marketplace specializing in children’s products.
Thebabybo, founded by a visionary team including CEO and Co-founder Parth Sharma, COO and Co-founder Siddhi Samel, and VP and Co-founder Umang Seth, has swiftly gained recognition as a pioneering platform advocating for locally-made, parent-approved products for children. The partnership with Gaurav Taneja and Ritu Rathee Taneja signifies a shared commitment to enhancing the accessibility and quality of children’s products in the market.
Expressing excitement about the collaboration, CEO and Co-founder Parth Sharma stated, “We are thrilled to welcome Gaurav Taneja and Ritu Rathee Taneja onboard as partners and investors in Thebabybo. Their invaluable experience and insights will undoubtedly propel our mission to redefine the landscape of children’s consumer products in India with the help of technology enablement.”
Gaurav Taneja, a fitness enthusiast, pilot, and successful content creator, expressed his enthusiasm for the partnership, saying, “As parents, we understand the importance of reliable and locally-made products for our children. Thebabybo’s commitment to this cause resonates with us, and we are excited to contribute to its growth.”
Ritu Rathee Taneja, an influencer and lifestyle content creator known for her engaging content, added, “Joining hands with thebabybo feels like a natural extension of our journey as parents. We look forward to being a part of this incredible platform and contributing to the parenting community in India.”
The partnership between Gaurav Taneja, Ritu Rathee Taneja, and Thebabybo represents a collaborative effort to disrupt and elevate the landscape of children’s products in India. With their combined expertise, Thebabybo aims to continue empowering parents and revolutionizing the market with their curated range of kids’ brands and products, crafted by parents for the little ones.
This strategic collaboration signifies a turning point for Thebabybo, remaining committed to their ethos of promoting Indian products while catering to the evolving needs of modern parenting.
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