Flipkart Cofounder Binny Bansal Unveils OppDoor: A New Frontier in Global E-commerce Solutions

• ByStartupStory     |    January 2, 2024

Binny Bansal, the co-founder of Flipkart, has introduced OppDoor, his latest foray into the e-commerce sphere, focusing on aiding e-commerce firms in expanding their global presence by offering comprehensive end-to-end solutions.

Media reports in August initially hinted at Bansal’s e-commerce aspirations, outlining OppDoor’s vision to furnish e-commerce enterprises with design, product, human resource, and backend support for their expansion into new regions, leveraging top platforms like Amazon and others.

The official OppDoor website now corroborates the unfolding developments around Binny Bansal’s latest venture. According to the website, OppDoor provides “a comprehensive suite of services” covering a brand’s entire lifecycle, offering both fully managed operations and business advisory services.

Regarding the strategic timing of OppDoor’s launch, a source confirmed Binny Bansal’s involvement in the startup. However, Moneycontrol’s attempts to reach Bansal for comments remain pending.

OppDoor’s debut becomes significant as it arrives five years after Sachin Bansal and Binny Bansal (unrelated) sold Flipkart to Walmart in 2018, marking the end of a five-year non-compete clause in 2023 and allowing Binny Bansal to re-enter the e-commerce domain.

Bansal’s focus with OppDoor diverges from a consumer-facing internet firm like Flipkart; instead, he aims to foster a startup directly aiding businesses to scale their operations.

OppDoor’s initial emphasis targets e-commerce entities across various countries, excluding India initially, spanning the United States, Canada, Mexico, the United Kingdom, Germany, Singapore, Japan, and Australia.

According to OppDoor’s website, the company specializes in delivering fully managed Amazon services, underscoring Amazon as “an endless opportunity.” Citing statistics, OppDoor highlights the advantages of global expansion on platforms like Amazon, noting the sales surge experienced by Amazon sellers embracing multi-region presence.

While Amazon stands as a focal point, OppDoor plans to collaborate with other platforms like Walmart, Etsy, and more, focusing on marketplace operations and seller management.

Registered in Singapore and incorporated in May 2021 under the earlier name Three State Ventures Pte Ltd, OppDoor is an offshoot of Binny Bansal’s venture capital firm, Three State Ventures, supporting startups across various sectors in India, including Curefoods and Scapia. 

Follow Startup Story