Ferns N Petals Collaborates with ONDC Platform to Enhance Gifting Experience

• ByStartupStory     |    August 31, 2023

India’s leading gifting brand, Ferns N Petals (FNP), has taken a significant step to enhance the gifting experience for its millions of customers by officially joining the Open Network for Digital Commerce (ONDC). This strategic partnership aims to redefine the art of gift-giving for both individuals and businesses, utilizing ONDC’s innovative technology to offer seamless and secure gifting solutions.

Through the ONDC Network, FNP’s direct-to-consumer (D2C) catalogue becomes accessible to buyers. This integration ensures that the catalogue is visible on all applications consumers use for shopping, thus facilitating smooth transactions. Moreover, the collaboration enables the visibility of FNP’s expansive network of 400+ retail stores across various buyer applications, making a wide array of gifting options more widely available.

FNP, already delivering to more than 99% of India’s pin codes, will be able to further expand its reach, benefiting from ONDC’s technology. The integration, orchestrated by Seller Network Participant nStore, aims to transform the landscape of gift-giving. It brings over 1 lakh gifting choices to the ONDC Network, ranging from elegant floral arrangements and luxurious gift hampers to indoor plants, digital gifts, and FNP’s newly launched gourmet food line. The brand’s goal is to provide patrons with the ideal presents for every occasion, ensuring timely and trouble-free deliveries.

Chirantan Sharma, AVP Product FNP, expressed enthusiasm about the collaboration, stating that the integration empowers FNP to showcase premium products across diverse digital platforms. This expansion will enhance outreach and enable the delivery of joy to numerous customers.

T Koshy, Managing Director and CEO of ONDC, highlighted the significance of FNP’s onboarding, emphasizing the value of major brands joining the ONDC Network and expanding their growth prospects.

Pradeep K Sampath, CEO of nStore, shared his pride in bringing the first-ever gifting category to ONDC through FNP. This alliance underscores their commitment to facilitating seamless connections between brands and customers, ultimately enhancing the gifting experience.

FNP’s entry into the ONDC Network positions the brand to reach new customers across India, capitalizing on the country’s rapidly growing tech stack and the innovative ONDC Protocol.

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