EaseMyTrip Buys the majority of cheQin, a hotel booking marketplace
- ByStartupStory | January 25, 2023
Using the principal channel, the travel technology business Easemytrip has purchased a 55% share in the hotel booking site cheQin. Real-time engagement between users and hoteliers is made possible through cheQin. It contains more than 60,000 properties, including three-, four-, and five-star hotels, as well as private residences, rental homes for the holidays, and beach resorts. Additionally, it recently struck contracts with more than 5,000 hotels in Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the United Arab Emirates.
The travel tech platform’s grip on technology, adaptability, personalisation, and acceptance of bulk booking and lengthy stay demands is strengthened by this acquisition. Easemytrip will also be able to offer its customers a wide selection of cutting-edge hotel booking alternatives at the most affordable pricing thanks to this.
Over 45,000 travel agencies and 11 million consumers total are served by Easemytrip.
Commenting on this acquisition, Nishant Pitti, CEO and Co-Founder of EaseMyTrip, said, “EaseMyTrip is focusing on the growth of its non-air segments. This acquisition is a step towards revolutionizing the hotel business altogether. Through cheQin, which is a unique app in the hotels industry, EaseMyTrip will diversify its hotel booking experience through technology support. We sternly believe that cheQin provides unparalleled options in all segments and has the potential to scale and strengthen cross-selling.”
The founder of cheQin, Venu G. Somineni predicted that the service’s powerful negotiating algorithm would quickly attract a large number of users. ”We really believe that cheQin can work miracles for last-minute, bulk, long-term, and short-term bookings. We expect to strengthen the market in the years to come, thanks to our partnership with EaseMyTrip,” he noted.
On Monday, Easemytrip also revealed that it will open offline businesses using a franchisee model. The NSE-listed company stated in its regulatory filings that this change will “enable the customers to have an in-store retail experience.”
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