Corporate

This digital creator is partnering with PhysicsWallah to educate Indians about the Indian Constitution: Story of Himanshu Poswal

• ByStartupStory     |    January 25, 2023

Imagine this: You are a young Indian witnessing a classic wave of digital content around you. Multiple potential ‘viral’ ideas cross your mind almost every day. However, a simple thought of “Who will watch MY content?” leaves you disheartened!

A genuine problem, right?

Today’s story is about a guy who recognised this problem and still chose to execute his ideas. It
is the story of Himanshu Poswal!

Himanshu created a 100 videos series titled “100 Articles of Indian Constitution” that every young Indian should know! The lack of a distribution channel did not put him off since he focused on creating a strong ‘product’ through his videos.

What was the result?

His videos reached the team of PhysicsWallah. The quality of the content fostered an exclusive partnership where his videos will now be presented to millions of Indians by this content unicorn company!
If you are a creator with a great product (videos/content) but worry about low reach, hear this story further.

The genesis of this idea:

It is not the first time Himanshu has made a 100-video series. In 2021, he came up with 100 #1MinuteBookReviews under the brand name: ‘A Minute A Day’ on Instagram.

According to him, he thought about this idea for the first time in 2019. Since he could not take it up immediately, he noted it down. As COVID-19 incited lockdowns and pushed people to stay at home, he started working on this idea in 2021. Once done with books, he announced another season for the next year: “100 Articles of Indian Constitution.”

What next?

In the summer of 2022, Himanshu started building a team for this project with a clear focus: “Build a great product” (quite a startup approach, you see?) He onboarded Bhavya Gupta to drive it further. The duo started scouting for the editor when
Ajay Rathore joined them. Three weeks of scripting later, they met at once and shot all 100 videos on the same day.

Other details:

The season started streaming on September 22 with one video every day. The response to this was better than expected as both the presentation and edit were up to the mark! 100 days later, conversations between the (now) two partners began and rest, as they say, is history.

Note:
More than anything else, the lesson here for young creators and entrepreneurs is to never shy from execution. If you have a great idea and execute it in the right direction, the distribution (and audience) will find you.

If you have more queries or want to get in touch with Himanshu, follow him on LinkedIn

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