DeepTechGenie, a rising leader in AI and IoT-powered Smart Store retail technology, today announced that it has secured funding from Scale UP Trust/Enlighten Capital, a forward-thinking investment firm renowned for supporting disruptive innovations in the technology sector. This investment marks a pivotal moment in DeepTechGenie’s journey to reimagine retail through intelligent, automated, and data-driven experiences.
Founded in 2023 by visionary siblings Basha Mohanty and Bikash Kumar Mohanty, DeepTechGenie has made remarkable strides in transforming traditional retail into next-generation smart environments. The company’s proprietary Smart Store solutions—featuring innovations such as No-Counter Checkout, Smart Tagging, Smart Carts, Dynamic Pricing, and AI-powered Analytics—have already begun revolutionizing customer experiences in sectors like grocery, apparel, consumer electronics, and more. The fresh capital raised in this round will empower DeepTechGenie to accelerate the deployment of its AI and IoT-driven retail platforms across India and global markets, boost research and development efforts, and expand its footprint through strategic partnerships.
Speaking on the occasion, Bikash Kumar Mohanty, CEO and Co-Founder of DeepTechGenie, said, “Our vision is to revolutionize shopping with technology that bridges customers and retailers, making shopping smarter, faster, and more engaging. This funding marks a pivotal milestone in our journey and will help us further empower retailers with cutting-edge, user-friendly solutions.”
DeepTechGenie’s innovations are designed to address long-standing pain points in the retail sector. Traditional retail has often been bogged down by inefficiencies such as long checkout queues, slow and error-prone billing processes, poor inventory visibility, static pricing models, high operational costs, and limited personalization. By harnessing artificial intelligence, Internet of Things (IoT), and real-time data analytics, DeepTechGenie is replacing outdated systems with automated technologies that simplify both the shopping journey and backend operations.
Customers can now walk into a DeepTechGenie-powered store, pick up the items they need, and walk out without having to wait in billing lines, thanks to the company’s No-Counter Checkout technology. Automatic billing systems instantly generate digital receipts and send them to customers’ mobile devices. Smart Display Panels within stores showcase dynamic pricing and personalized offers, while RFID and IoT-based product tagging ensure seamless cart detection and precise inventory tracking. With Mobile Edge Computing embedded into the system, stores are able to process data in real-time, ensuring flawless performance without dependence on centralized cloud networks. DeepTechGenie also offers AI-driven analytics to optimize product placement, shelf stocking, and customer flow, thereby enabling retailers to make informed decisions based on real-time behavioral insights. Additionally, their personalized recommendation engine integrates with loyalty systems, allowing shoppers to receive curated experiences. Smart security measures further enhance the store environment with AI-powered monitoring and theft prevention features.
At the core of DeepTechGenie’s success is the leadership of Basha Mohanty and Bikash Kumar Mohanty, a dynamic brother-sister duo committed to building the future of retail. While Basha brings a strong strategic vision for retail transformation, Bikash spearheads the company’s technological roadmap, ensuring seamless integration of cutting-edge innovations into practical, scalable solutions. Together, they have successfully built India’s first fully functional, no-counter smart store that eliminates traditional billing systems in favor of a frictionless, tech-first shopping experience.
The funding round was led by Enlighten Capital, whose leadership expressed strong support for the company’s bold vision. Koushik Sheker, CEO of Enlighten Capital, stated, “We are excited to partner with DeepTechGenie as they lead the retail sector into a new era of automation and intelligence.”
With the support of Enlighten Capital, DeepTechGenie is now preparing to scale its Smart Store model across both urban and semi-urban markets in India. The company aims to build a nationwide network of intelligent, fully automated retail outlets that operate without the need for conventional checkout counters or staff-heavy operations. It is also doubling down on R&D to create even more personalized and data-driven shopping experiences, with an eye on expanding into new industries such as healthcare, logistics, and hospitality. DeepTechGenie’s smart retail solutions are already being implemented by retail chains, malls, hospitals, restaurants, and defense logistics providers. Its modular offerings—such as Single Smart Order Systems, Smart Display Panels, and behavioral analytics—are helping businesses unlock real-time data insights and optimize operational efficiency.
Retailers and customers alike are invited to experience the future of shopping through DeepTechGenie’s technology. The company continues to offer personalized demos and strategic consultations for businesses that are ready to embrace the next generation of checkout, inventory management, and customer engagement solutions.
