Clensta Appoints Ashish Mishra, Former Mamaearth Leader, as Co-founder and Chief Business Officer

• ByStartupStory     |    September 14, 2023

Clensta, a leading personal care brand, has welcomed industry expert Ashish Mishra to its executive team. Ashish will take on the role of Co-founder and Chief Business Officer (CBO), joining Puneet Gupta, the brand’s Founder, in propelling the company to new heights.

With nearly two decades of experience in the industry, Ashish has an impressive track record. At Mamaearth (Honasa Consumer Limited), he led several critical business segments, including General Trade, Modern Trade, HORECA, Institutional, International, and Salons. Under his guidance, Mamaearth experienced astonishing growth, achieving a remarkable 2500% increase in revenue. Ashish successfully elevated the company’s revenue from INR 2 Crores per month to over INR 500 Crores annually within just three years, all while overseeing a team of more than 1,500 individuals. His career has also encompassed roles at prestigious organizations such as Reliance, Tata Group, VLCC, and Russian Medicom.

In his new capacity at Clensta, Ashish will spearhead retail and online sales channels, while also playing a pivotal role in expanding the brand’s international, institutional, and alternate distribution channels. His extensive experience in the industry will be invaluable in shaping strategic decisions and contributing to the company’s growth capital raising initiatives.

“I am excited to be given this opportunity to work closely with Puneet and his talented team. IIT Delhi-backed Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings, and I am confident that together, we will scale this brand to greater heights in the years to come,” said Ashish Mishra, Co-Founder and Chief Business Officer of Clensta.

“We are thrilled to have Ashish on board, who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team. More than anything, he shares Clensta’s vision to disrupt the personal care landscape in India and across the world through our range of effective, unique, and affordable products. Clensta has so far worked on owning the product value chain, and with Ashish on board, we are looking at hockey stick growth by owning the distribution value chain,” commented Puneet Gupta, Founder of Clensta.

Clensta recently forged a partnership with actress Parineeti Chopra, who is now an investor, partner, and brand ambassador for the brand. Since its inception, Clensta has secured funding from notable investors such as the Royal Family of the UAE, EXIM bank, and various other angel platforms. These investments are being reinvested into the business to expand the inventory and customer base.

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