News Update

Chingari introduces a new monetization strategy that will double the income of users and creators

• ByStartupStory     |    November 23, 2022

A new content monetisation strategy for its artists and users was revealed on Monday by the locally developed short-form video app Chingari. Daily, weekly, and monthly subscription options for monetization will be made available to creators and customers for as little as Rs 20. According to the platform, subscription plans will let users and creators deposit their earnings directly into their bank accounts “.

“This is a step closer to the creator economy becoming more democratic, where micro and nano-influencers from tier 2 and tier 3 cities can also monetise their content at a low cost,” “stated Sumit Ghosh, co-founder and CEO of Chingari.

Chingari’s native crypto token, GARI, which can be traded on cryptocurrency exchanges and later withdrawn into cryptocurrency wallets, is rewarded to its creators and users for performing in-app tasks like uploading, watching, liking, commenting on, and sharing videos as part of its Gari mining programme.

However, the company’s new subscription plans allow creators and consumers to withdraw their earnings directly into their bank accounts, making the process frictionless and easy. More than 160 million people use Chingari at this time in more than 15 languages. More than 40 million monthly active users (MAU) and 5 million daily active users (DAU) use it. According to the company, the app has been downloaded more than 170 million times from the Play Store. With nearly 1.5 million GARI holders in a record amount of time after launch, the Gari token has attracted a lot of interest from the community.

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