Cashfree Payments Rebrands Zecpe as Ecom360, Offering Comprehensive Solutions to D2C Businesses

• ByStartupStory     |    August 2, 2023

Payments and banking technology firm Cashfree Payments has announced the rebranding of its subsidiary Zecpe to Ecom360, addressing end-to-end growth challenges faced by direct-to-consumer (D2C) businesses. The move comes after Cashfree Payments acquired Zecpe, a one-click checkout company, earlier this year, and now aims to offer a broader set of solutions to core problems encountered by D2C brands.

Currently, Ecom360 is collaborating with 1,500 D2C brands, helping them tackle issues such as complex checkouts, order tracking deficiencies, inventory management hurdles, and challenges with cash-on-delivery (COD) returns. Furthermore, Ecom360 aims to bridge the gap between D2C enterprises and a “refined e-commerce journey,” providing Indian customers with seamless pre- and post-order experiences that they are accustomed to while shopping online.

“The D2C and e-commerce sector in India has grown and expanded to remarkable heights, and we anticipate that it will continue to do so. At the same time, we are aware of the numerous issues these D2C companies face as they expand,” stated Hriday Agarwal, General Manager at Ecom360 by Cashfree Payments. “With Ecom360 by Cashfree Payments, we hope to address the growth difficulties faced by D2C and e-commerce enterprises, including improving checkout and payment processes and enabling them to provide seamless pre- and post-order experiences for customers.”

Cashfree Payments boasts partnerships with over 300,000 businesses, facilitating various payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty, and rewards. Akash Sinha, CEO, and Co-Founder at Cashfree Payments expressed excitement about introducing Ecom360 to D2C merchants in India, aiming to revolutionize e-commerce for businesses by providing a comprehensive solution to their end-to-end growth challenges.

Follow Startup Story