Cashfree Payments is the Payment Partner of Sony Entertainment
- ByStartupStory | December 26, 2022
Cashfree Payments India Pvt Ltd, a payments and API banking solutions provider, has been named the ‘Payments Partner’ for Shark Tank India season 2 by Sony Entertainment Television and its OTT platform Sony LIV. The partnership, according to the company, aligns with its vision of enabling aspiring entrepreneurs to turn their ideas into successful and scalable businesses. This is the company’s second year collaborating with the production house on the show, which will air in January.
Out of the 198 pitches in the first season of Shark Tank India, 67 Indian businesses received investments, providing a significant boost to the Indian entrepreneurial landscape. With more episodes, pitches, and closed business deals, the second season aims to make a bigger impact. There will be 50 episodes. “India’s digital payments growth story is fuelled by a surge in the number of startups not just in metros but across tier 2 & 3 cities,” said Akash Sinha, co-founder and CEO of the payments firm. We believe that this association contributes significantly to our philosophy of encouraging and celebrating innovation in the Indian startup ecosystem.”
“The revolutionary change that Shark Tank India has ushered into the mindsets of the viewers about business and entrepreneurship is a testament to the impact that the property has created,” said Sandeep Mehrotra, head of ad sales, network channels at Sony Pictures Networks India. We are thrilled to be bringing back another exciting season and are delighted to have them on board.”
“This show has presented the audience with a unique viewing experience that is both educational and entertaining,” said Ranjana Mangla, head of ad sales revenue for the OTT platform Sony LIV | Culver Max Entertainment. This show provides a fantastic opportunity for brands and marketers to drive deep purposeful advertising in a highly engaged environment.”
The fastest growth rate of any market worldwide is predicted for advertising expenditures in India, which would increase by 15.2% in 2023 and 15.7% in 2024. According to a report by Dentsu titled “Global Ad Spend Forecasts,” Indian advertising would grow at a rate of 16% in 2022. China’s ad spending growth rate is anticipated to be 4.0% in 2023 and 5.4% the following year. According to the report, global ad spending will probably increase by 8.7% in 2022.
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