Anusha Dandekar’s brand BrownSkin Beauty raises Rs 3.5 crore from Sequoia Capital India

• ByStartupStory     |    November 7, 2022

BrownSkin Beauty, a direct-to-consumer (D2C) skincare company, has secured $500,000 (Rs 3.5 crore) in initial investment from venture capital firm Sequoia Capital India at an undisclosed value, according to reliable sources.

The fund-raising conversations began in August and wrapped up recently. 

The firm wants to grow its portfolio and establish new e-commerce markets for Indian skin tones with the funds raised.

Anusha Dandekar, a VJ, actor, and television personality, and Gaurav Kumar created BrownSkin Beauty in November 2020 after seeing a lack of skin care products for dark or Indian skin. Face creams, serums, and scrubs are products the brand offers. Kumar also established Lifetox Health, a new-age wellness company, in 2018, and HC Media, a celebrity management agency, in 2015.

The company currently has 16 items for various Indian skin types in various climatic situations. The firm offers its items through 12 markets, including its direct-to-consumer website.

Several D2C businesses in the beauty and skincare market, positioned in specialized areas, have mushroomed in the startup environment in recent years. Among these, Pureplay Skin Sciences, which offers its products under the Plum brand, and Honasa Consumer, which owns Mamaearth and The Derma Co, have made considerable gains. Mamaearth became a unicorn earlier this year, reporting Rs 925 crore in revenue and a net profit of Rs 20 crore in the fiscal year 2022.

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