Funding Alert

Bollywood Sensation Bhumi Pednekar Teams Up with EcoSoul Home as Investor and Brand Ambassador

• ByStartupStory     |    August 14, 2023

Bollywood luminary Bhumi Pednekar has joined forces with EcoSoul Home, a startup specializing in home essentials products, both as an investor and the brand ambassador. This announcement follows closely on the heels of the startup’s successful Series A funding round, which saw it secure $10 million in investment led by Accel and Singh Capital Partners. Founded in 2020 by Rahul Singh and Arvind Ganesan, EcoSoul Home is dedicated to offering a diverse range of eco-friendly home essentials encompassing cleaning supplies, kitchenware, and personal care products. Notably, its primary revenue sources are from North America, Canada, the United Kingdom, Germany, UAE, India, China, and Vietnam.

Co-founder Singh outlined the specifics of Pednekar’s engagement, stating, “She (Pednekar) has a two-year term with EcoSoul. She will have the option of converting her entire professional fee into EcoSoul equity at a fixed current valuation. The final amount range will depend on the scale of the business in India and our valuation

With the addition of a prominent brand ambassador, EcoSoul Home aims to expedite the global adoption of its environmentally conscious products. Singh emphasized Pednekar’s influential role in the climate action sphere, acknowledging her steadfast dedication to environmental causes and her endeavors in promoting sustainable lifestyle choices. He remarked, “By joining forces, she will further advocate for conscious consumption and the importance of choosing environmentally friendly alternatives to single-use plastics.”

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