Beyoung, Leading Indian D2C Fashion Brand, Secures Strategic Investment from Abu Dhabi Royal Family

• ByStartupStory     |    February 19, 2024

Beyoung, a prominent direct-to-consumer (D2C) fashion brand, has proudly announced a strategic investment from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan of Abu Dhabi.

The Abu Dhabi royal family, known for its diverse global investments, has chosen to support Beyoung, recognizing the brand’s potential to become a global fashion leader. The investment not only signifies a substantial financial boost for Beyoung but also serves as a testament to the startup’s international aspirations.

His Excellency Zulfiquar Ghadiyali, Executive Director of the Private Office of Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan, expressed confidence in Beyoung’s strategic focus on reaching tier II and tier III cities globally. He stated, “We believe in Beyoung’s potential to not only excel in the domestic market but also emerge as a global fashion leader.”

Shivam Soni, the Young Founder & CEO of Beyoung, conveyed gratitude for the strategic investment, emphasizing the brand’s commitment to diverse regional outreach. He stated, “Partnering with the Abu Dhabi royal family opens doors not only to the GCC & MENA regions but also paves the way for a global expansion strategy.”

Co-founders Shivani Soni & Sakshi Soni expressed optimism about the future, anticipating innovation, expansion in offline stores, and continued success with the invaluable belief of the Abu Dhabi royal family.

Mr. Hussain Gheewala and Yatish Shrimali, active in the East African region, shared their excitement about the partnership, emphasizing the potential of the African market. They stated, “This partnership will lead Beyoung to new heights globally, positioning it as a formidable contender in the global fashion industry.”

With ambitious plans to launch over 300 stores worldwide in the next 3 years, Beyoung aims to strengthen its market position, drive innovation in the fashion industry, and continue delivering high-quality affordable clothing. This strategic investment underscores the Royal Office’s unwavering confidence in Beyoung’s visionary approach, poised to redefine the global apparel landscape.

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