BetterPlace acquires MyRobin and enters the Southeast Asian market
Frontline platform for workforce management Betterplace has entered the Southeast Asia (SEA) market by acquiring a controlling share in Indonesia-based MyRobin, a platform for the fulfillment of the needs of blue-collar workers. The current transaction’s parameters, including the magnitude of the agreement, were not made public. However, from a startup perspective, it may be one of BetterPlace’s greatest acquisitions to date as well as one of the largest agreements in Indonesia, according to Pravin Agarwala, co-founder and group CEO.
“With our technology and MyRobin’s expertise in operating in Indonesia, we would be able to introduce equitable opportunities for the frontline segment,” Pravin said.
MyRobin is a workforce-as-a-services platform that offers businesses on-demand, pre-screened blue-collar employees. It was introduced in Indonesia in 2020. With all processing done on the platform, it also offers organisations options for hiring, documenting, attendance, performance, and worker payments. Additionally, it offers training, financial services, and an online employment board for employees.
“As the next chapter of our growth, we would like to take our vision and expertise to more geographies and BetterPlace is the perfect partner who will enable us to achieve this goal,” said Ardy Satria Hasanuddin, Co-founder and CTO of MyRobin.
“We will add one country every quarter for the next four quarters,” Pravin said in an interview, adding that it will enter Malaysia in March and Thailand in the ensuing three months.
According to BetterPlace, the frontline labor management market in SEA is estimated to be worth $280 billion and has close to 200 million frontline workers, making it the ideal market for a horizontal software-as-a-service (SaaS) solution.
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