D2C startup Beco raises $3 million in Series A round led by Rukum Capital

• ByStartupStory     |    September 12, 2022

Mumbai- based sustainable home and personal care brand, Beco, has raised a funding of $3 million in a Series A round on Sept 12, 2022, headed by Rukum Capital, Priyavrata Mafatlal, Better Capital, Prashant Pittie, and Titan Capital.

The other investors who participated were – Bimal Parekh, Sweta Amrish Rau, Arjun Purkayastha, Harish Narayanan, Rehan Shaikh, Shantanu Deshpande, Kolte-Patil Family Ventures, Gaurav Arora, Avinash Badaia, and Exceed Entertainment.

To accelerate expansion, the business will use the cash for R&D (product innovation, development in sustainability), marketing, supply chain activities, and talent acquisition across verticals.

Beco, is an eco-friendly initiative started in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, that intends to make sustainable living more comfortable for Indian customers by delivering simply accessible and cheap items.

The business plans to grow into 10,000 offline retail outlets throughout India, as well as add a new set of cleaning goods and an entirely new personal hygiene care category, which will comprise a multipurpose spray, bathroom cleaner, and laundry detergent sheets. In the era where pollution and climate change are globally threatening issues, startups like Beco are our hope for a better, and cleaner environment. Its sustainable approach is truly worth appreciating. 

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