Applause Entertainment ventures in the south, sets up an office in Chennai

• ByStartupStory     |    July 4, 2022

Applause Entertainment, an association of the Aditya Birla Group, announces its expansion in the southern region and establishes an office in Chennai. 

The move comes as Applause aims to expand its content strategy to include the Southern OTT market. Applause has produced multiple popular series across genres and languages which includes shows like Hostages, Criminal Justice and Scam 1992: The Harshad Mehta Story.

In order to help with this plan, Pramod Cheruvalath, the director/producer of Sign of Life Productions has joined forces with Applause as the South-Content Head. The studio will now focus to produce content in major southern markets to create a diversified slate of premium quality series and movies in various languages.

CEO of Applause Entertainment Sameer Nair remarks on this occasion, “The global streamer has created a flat Earth and indeed, a global village. Content from every geography and in every language has the opportunity to reach audiences everywhere. After our successes in the Hindi/Hinglish category, we are really keen to work with the amazing talent in Tamil, Telugu, Malayalam and Kannada to tell rooted authentic stories for a domestic and international stage. On-boarding Pramod to oversee the expansion is our first step in that direction. His extensive network, market knowledge and creative expertise will help build our unique hub & spoke business model in the key Southern markets.”

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