D2C brand Anveshan raises $2 million in Pre-Series A funding led by DSG Consumer Partners, others

• ByStartupStory     |    September 9, 2022

D2C healthy foods brand, Anveshan has raised pre-series A funding of $2 million that was led by DSG Consumer Partners, Force Ventures and We Founder Circle.

Other angels who also participated in the funding round included Amit Jain and Amit Hooja from Netgraph, Vardhman Group, Rahul Sharma from Zetwerk and many more.

Anveshan will utilise the fresh capital to hire fresh talent, standardise operational processes and Research and Development of the products that exist already as well as the new product categories. It also looks forward to expand its reach in the premium retail stores of Mumbai, Delhi NCR, and Bengaluru.

The company wants to utilise technology to become completely transparent, traceable, and quality managed throughout the entire supply chain. Customers can read quality reports and the entire farm-to-fork journey for any Anveshan product they have purchased.

Aayushi Khandelwal, Co-founder of Anveshan said,  “We are passionate about Indian age-old superfoods and traditional wisdom passed down by our grandmas. Bringing back those recipes in a way that interests the modern generation is our ultimate goal.”

Akhil Kansal said, “Anveshan’s growth in the last two years has shown strong consumer demand for Indian-origin authentic food products. In general, heavy food processing in factories and the addition of preservatives have led to the deterioration of food quality in the market. Hence, we are setting-up micro food-processing units near the farms to bring the best of the food materials directly from farmers to consumers. This setup helps in efficiently shortening the supply chain, adding value to farmers’ raw produce and generating employment opportunities in the rural areas”, 

Hariharan Premkumar, Investment Director and Head of India, DSG Consumer Partners, said, “The team is committed to empowering and facilitating fair-trade with the farmers by setting up micro-processing units near the farms. The brand has grown in a capital efficient manner and is well poised to be a leading food brand trusted by customers for quality, traceability and transparency,” commenting on the statement.

About Anveshan

Founded in 2020 by IIT Guwahati graduates, Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa, Anveshan provides minimally processed food products prepared traditionally in rural areas. It offers products like Ghee, Wood Pressed Oil, Organic Honey, Organic Seeds, Gift Boxes, Combo Packs like Wood Pressed Black Sesame and Coconut Oil, Traditional Oil Gift Boxes, to name a few.

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