Angel Investors Back Happie Curves, a Comfort Clothing Startup
- ByStartupStory | November 17, 2023
Gurugram-based startup Happie Curves, specializing in plus-size innerwear and comfort clothing, has secured an angel funding of Rs 20 Lakhs, diluting 30 percent equity.
This investment comes from two notable angel investors, Rikant Pittie, Co-Founder of EaseMyTrip, and Aparna Thyagarajan, Co-Founder and Chief Product Officer of Shobitam Inc., following the startup’s participation in ‘Indian Angels,’ the world’s first OTT angel investment show available on JioCinema.
Founder Sonal Somani expressed excitement and gratitude for the support, emphasizing, “I am thrilled to get the backing of two renowned Angels for my venture, whose investments in Happie
Curves not just validates the huge promise and potential of my business idea, but also reaffirms and strengthens our belief that every woman deserves to be happy, and deserves to feel good from outside and within. And to enable that, diverse body type inclusive clothing is, of course, the way to go. Beyond the funding support, the immense experience and knowledge of these Angels will help us to learn valuable entrepreneurial lessons, grow, and be able to scale the brand rapidly and efficiently in the upcoming months and years. Getting support from these big stalwarts of the startup world itself is a huge achievement, and marks a significant milestone in our journey of taking Happie Curves to the next level of phenomenal growth.”
Happie Curves’ mission revolves around addressing the challenge of unavailability of sizes in the plus-size intimatewear market in India. By offering fashionable and comfortable fits made with quality fabrics, the startup seeks to fill this gap by providing a diverse range of intimate wear, beachwear, swimwear, and more, all produced within India.
Sonal Somani, a driving force behind Happie Curves, brings her expertise in finance, law, and digital marketing to the forefront, steering the brand’s organic growth. Initially targeting metro and tier-II cities, the brand has organically gained popularity across various smaller cities in India, signaling a positive trajectory for its future growth and acceptance.
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