An athleisure brand Nykd by Nykaa opens its first flagship store in New Delhi

• ByStartupStory     |    August 19, 2022

Nykd by Nykaa, Nykaa Fashion’s athleisure brand, has inaugurated its first standalone physical shop space in New Delhi’s Rajouri Garden. The store offers a diverse selection of products in the innerwear, sleepwear, athleisure, and loungewear categories. 

“Enabled by the brand’s tech-fueled ambitions, the diversified and utilitarian goods include breathable cups, ultra-soft straps, M-frame in support bras, and defined shaping panels with side wings to give lingerie that’s easy to love and live in.” according to an official statement.

“Nykd’s brand objective is to support the highs and lows of a woman’s journey by assisting her in navigating at least one aspect of her life with convenience- her intimate apparel, and unique physical store is the next step in that direction.” the statement continued. 

Nyka

Preeti Gupta, Business Head, Nykd by Nykaa, Gloot & Kica said, “As an inclusive, body positive brand built on the pillars of convenience, comfort, and tech, I am confident that this expansion will let more consumers see, touch, and experience our extensive variety. Nykd has been highly embraced by consumers across the board, and this move expands its reach even further. I hope our offerings provide second-skin comfort to shoppers in New Delhi.”

About Nykaa

Nykaa began in 2012 as an online marketplace for health and beauty products. It has since expanded to include physical retail locations. Falguni Nayar and Adwaita Nayar founded it. Right now, all items sold on Nykaa come straight from the brands.

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