Ajinkya Rahane Joins OATEY as Brand Ambassador and Investor to Promote Plant-Based Dairy Alternatives
- ByStartupStory | August 2, 2023
Prominent cricket captain Ajinkya Rahane has taken on a dual role as both a brand ambassador and an investor for the plant-based dairy alternatives brand, OATEY. This collaboration signifies a significant step in OATEY’s commitment to promoting wholesome, eco-friendly, and cruelty-free living, all while delivering exceptional taste and quality through its lineup of plant-based products.
Co-founder of OATEY, Ankush Jamadagni, stated, “The partnership between OATEY and Ajinkya Rahane represents a perfect alignment of shared principles and a mutual vision. Together, we aspire to raise widespread awareness about healthier lifestyles, advocate for the adoption of plant-based dietary choices, and motivate people to embrace sustainable living.”
OATEY has gained notable recognition for its assortment of plant-based offerings, which include barista-grade Oat Milk, Millet Milk, and sugar-free Chocolate Oat Milk. Notably, the brand recently introduced a coffee-flavored Oat milk variant named Kesar Badam, which stands as a potential global first for its sugar-free variations.
Cricketer Ajinkya Rahane expressed his endorsement of the partnership, saying, “OATEY’s dedication to producing top-quality products and its inspirational brand ethos harmonize perfectly with my own values. I have confidence that our collaboration will serve as a motivation for individuals pursuing a wholesome lifestyle. The growing focus on health and fitness worldwide fills me with hope. Together, we can establish a meaningful and enduring relationship.”
In the past two quarters leading up to June 30, 2023, OATEY observed a remarkable 30% surge in demand. OATEY’s product range is readily available on prominent e-commerce and marketplace platforms such as Amazon, Big Basket, Reliance JioMart, CRED, VeganDukan, Vvegano, GreendIndia, and Big Basket Daily.
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