Sleep Solutions Brand SleepyCat Raises Funding $3.8M, Round Led By Saama Capital

• BySheetal Sidhu     |    August 17, 2021

D2C sleep solutions brand SleepyCat on Monday said it raised $3.8 million in a funding round led by Saama Capital. The round also saw participation from existing investors: DSG Consumer Partners and Sharrp Ventures (Mariwala family office). This marks the company’s second external fundraise since inception, following a $1.6 million round led by DSG Consumer Partners and Sharrp Ventures in September 2019. With the new round of funding, SleepyCat plans to increase its research and development efforts to manufacture better products and process innovation. Kabir Siddiq, Founder and CEO, SleepyCat, said, “We are excited to partner with Saama Capital along with the continued support of DSG Consumer Partners and Sharrp Ventures in our journey. SleepyCat is disrupting an existing category with purpose-driven products designed to increase the comfort and self-care quotient further up for Indian consumers.”

He added, “We want to change the way people shop for mattresses and other sleep products, direct from the factory, making the world a more chilled out place, one superbly comfortable product at a time. With this fundraise, we will focus on design innovation and build world-class sleep solution products while expanding our manufacturing and distribution capabilities. This will enable our customers to experience a new world where they can get the sleep and comfort they deserve.” “SleepyCat is well placed to be the most loved sleep solutions brand in India. The customer retention, ratings, and brand love have been phenomenal in a category that is typically tagged as ‘low repeat/low involvement’. In addition to building a solid brand, Kabir and the team have been extremely capital efficient in building the business – a quality we greatly value. Despite the products being a discretionary purchase, the company has been on a healthy growth trajectory through the pandemic. We are excited to continue supporting SleepyCat’s growth journey and welcome Saama Capital on board.”, added Hariharan Premkumar, Head of India at DSG Consumer Partners.

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