Google’s New Policy Aims To Block Advertisement Targeting For Users Under The Age Of 18
- ByStartupStory | August 11, 2021
Alphabet’s Google is blocking ad targeting based on age, gender, or interest under the age of 18, the company said Tuesday. Google also announced that it will globally turn off the “location history” feature that tracks location data for users under the age of 18. We will further expand the types of age-appropriate ad categories that are blocked for users up to the age of 18 and turn on Safe. Search for filters for users up to that age. Google has introduced a new policy that requires everyone under the age of 18 and their parents or guardians to remove images of young people from Google image search results, the company said in a blog post about youth. Said as part of that change.
Major online platforms have long been monitored by lawmakers and regulators for the impact of the site on the safety, privacy, and well-being of young users. Mindy Brooks, general manager of Google’s children and family, said, ‘An online platform approach to young users has been in the limelight in recent months as US lawmakers and lawyers have blamed plans to create a children’s version of Facebook. Facebook recently announced a change in ad targeting under the age of 18, allowing advertisers to target these younger users based on age, gender, and location.’
Google’s video streaming site YouTube announced on Tuesday that it will change its default upload settings to the most private option for teens aged 13 to 17 in the coming weeks. With this option, the content is only visible to the user and the selected user. Users can still decide to publish the content. YouTube also removes “overly commercial content” from the YouTube Kids app. For example, “videos that focus solely on product packaging or directly encourage children to spend money,” said James Beser, director of product management for children and families on the site.
Follow Startup Story
Related Posts
