WhiteHat Jr Adds Music Learning To Platform, To Expand Offering To Brazil, Mexico Soon
- ByStartupStory | July 23, 2021
After coding and mathematics, EdTech company WhiteHat Jr is commercially launching music curriculum on its platform in India and the US, and has onboarded about 800 music teachers to offer piano and guitar lessons online. WhiteHat Jr founder and CEO Karan Bajaj said the commercial launch of the music category follows a beta testing phase that was limited to paid subscribers of the company. ‘Our singular focus has been to inspire a generation of children to create versus consume. Music fits right at the center of that mission. We believe music and the arts are as critical for a child’s development as learning STEM and want every child to have access to the best music teachers in the world through technology,” he added.
He further added that about 800 teachers are already Live on the platform and over 10,000 trials have been conducted with paid students. The response to the music offering has been ‘phenomenal’ from students, parents and the teachers and currently, it is adding 30-40 teachers daily on the platform. Our plan is to launch in India and the US with Indian teachers, and then immediately after this, we are launching in Australia and the UK in about two weeks’ time and then in Brazil and Mexico in about six weeks. So, we will have teachers in India teaching kids in India, US, Australia, UK, and for Brazil, Mexico we will hire local teachers,’ he added.
The company has also partnered with musical stalwart Lucky Ali as part of its brand campaign to popularize music offering to students across the country. WhiteHat Jr has over 11,000-teachers conducting live coding, mathematics and music classes online daily. Cumulatively, the company has conducted more than 8.5 million classes to date. It was acquired by EdTech major Byju’s for USD 300 million last year.
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