San Francisco-Based Startup Outplay Raises $7.3M In Series A Funding Led By Sequoia Capital India

• ByAyushi Ray     |    July 22, 2021

San Francisco-based startup Outplay raises $7.3M in Series A funding  led by Sequoia Capital India. The startup will use the capital to invest in technology and hiring talent across the world, it said in a press note. Speaking on the development, Laxman Papineni, CEO of Outplay, said, “Outplay is committed to making outbound outreach data-driven  so that sales teams are talking only to the warmest prospects at any given point across multiple channels, optimising time and resources. The continued partnership with Sequoia Capital India is a testament to the fact that the sales engagement space, which is poised to be a $5.59 billion market by 2023, is a huge opportunity for Outplay.” Outplay was founded in 2019 with the aim of  bringing  predictability to outbound sales and helping salespeople talk to the right prospect at the right channel. 

The startup said outbound sales teams typically use high-volume tactics to drive revenue. However, this approach is not scalable, and the revenue eventually becomes a function of the size of the outbound sales team.Outplay platform helps outbound sales teams plan, execute, track, measure, and optimise interactions between companies and their prospects across multiple channels, including email, phone, SMS, social media, and live chat. The platform also helps in software adoption across customer teams within days. Since its seed funding of $2 million from Sequoia Capital India’s Surge early this year, the startup has earned 4 times in revenue, and grown 3 aq with unhealthy snacking times in team size, and has customers across no less than 50 countries.

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