Minimalist Raises Rs 110 Cr Series A Round Which Was Led By Sequoia Capital

• ByAyushi Ray     |    July 29, 2021

Homegrown Skin care brand Minimalist raises Rs 110 Cr Series A round which was led by Sequoia Capital. The Funding  round saw multiple international investors including Unilever Ventures  in just nine months of its inception. They plan to utilise the funds to enhance its infrastructure and R&D capabilities, launch in global markets, as well as double down on its content creation efforts by sharing well-researched knowledge about skincare with its consumers. Mohit Yadav, Co-founder, Minimalist, said about the funding round, “Consumers today are looking beyond marketing claims and are seeking efficacy based skincare products. Our growth so far proves that a radical change in the skincare industry is underway. Together with our customers, we are creating ‘Skincare 2.0’ by offering proven solutions driven by scientific innovations.” They have a portfolio of huge range of about 20 skin care products which are presented to the customers through e-commerce websites such as  Amazon, Nykaa, Flipkart, Myntra

“Minimalist’s products take an efficiency-first approach using transparency and science as underpinnings to improving personal care outcomes. This has resulted in a strong following and business momentum. Having seen the power of Mohit and Rahul’s execution over many years, Sequoia Capital India is thrilled to lead the Series A financing in the company,” said Shailesh Lakhani, Managing Director, Sequoia India. Minimalist was founded in 2020,  by Mohit and Rahul Yadav. Their aim was to bring high levels of efficacy and transparency to the personal care segment. At present, the startup has over one million customers, and is probably the fastest-growing skincare brand in India.

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