D2C Startup Beco Raises Rs 4 Cr In Seed Round Led By Climate Angels Fund

• ByAyushi Ray     |    July 21, 2021

Mumbai based home and personal care D2C brand Beco raises Rs 4 Cr in seed round led by Climate Angels Fund, and other investors, including Titan Capital, Better Capital, Rukam Capital, Sequoia Sprout, and Richa Kar.According to the official statement, Beco will use the fresh capital to quadruple its sales and encourage consumers to switch to sustainable living through its eco-friendly product range. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a 100 percent eco-friendly and zero plastic startup. In the last four years, it has grown into a community of over one lakh members, helping reduce 25 percent of plastic from their daily routine.

By adopting a sustainable production and packaging model, Beco has saved over 500 tonnes of plastic waste that could have been generated through the production and sales of the products. Akshay Varma, Co-founder, Beco, said, “Our goal is to provide affordable sustainable products for daily use and break the notion that eco-friendly products are expensive. Through this funding, we would be able to optimally invest in product development, distribution, and operations and take Beco to every household.”

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