The Ayurveda Co Raises Undisclosed Amount In Funding From GetVantage, Others

• ByStartupStory     |    July 14, 2021

The Ayurveda Company (TAC), a science-backed Ayurveda startup, has raised undisclosed funding in various rounds from GetVantage, Velocity, and Shiprocket Capital through revenue-based financing. The startup claims it will deploy the capital for inventory capital, growth marketing, and employee/workplace benefits. The brand aims to target the growing digital consumers of India in the D2C personal care space. After the success of the first entrepreneurial endeavor Khadi Essentials (KE) Healthcare Pvt Ltd, Ayurveda company is the second venture of founders Param Bhargava and Shreedha Singh.

Param Bhargava, Founder, The Ayurveda Company (TAC), said, “Amalgamating the vision of TAC with learnings of Khadi Essentials, our dream is to create an international D2C Ayurvedic entity for the global millennials. KE’s revenue had been the primary source of TAC’S funds. Our idea is to bring out unique, innovative, and concerned products in the skincare and haircare range that are a perfect blend of Ayurvedic principles and naturally derived scientific formulation and eventually extend the product portfolio into the wellness and nutrition domains.”

Launched in April 2021, TAC has managed to reflect a monthly run-rate of $70,000 by the end of the first quarter. In the first three months of launching its product catalogue, TAC is now available on all online marketplaces, including Tata CLIQ, Purplle, Amazon, Nykaa, and Myntra, along with its own webstore. “In the next three to five years, we aim to cover the holistic portfolio of the Ayurvedic lifestyle while keeping it contemporary. We understand this business well and possess huge data insights for the right product roadmap. Along with being extremely consumer- and data-centric, we also love building and working with technology; we are building a world-class app to engage our consumers and provide Ayurvedic consultation in the future,” said Param Bhargava.

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