Amazon Bans Three More Chinese Brands Asking For Fake Reviews
- ByStartupStory | June 23, 2021
Three more Chinese brands have been banned by e-commerce giant Amazon to solicit positive consumer reviews, dealing a fresh blow to the ‘made in China, sold on Amazon’ community. Citing the Guangdong SACA Precision Manufacturing, South China Morning Post (SCMP) reported that Amazon has banned the sale of VAVA cameras, Taotronics earphones and RAVPower banks three brands under Shenzhen-based electronics company Sunvalley, effective from June 16.
The ban has been made after the merchants were found to be offering gift cards to customers to write about positive reviews about their purchase from them. It’s a common practice in the Chinese e-commerce but considered as violating the law and an abuse of the review system by Amazon. SACA said in the statement, “according to our investigation, the reason for the ban may be that some products offered gift cards to customers, which is allegedly in violation of the rules of the Amazon platform”.
SCMP reported citing the statement, The three brands hit by the latest decision sell a range of consumer electronics products, accounting for around one-third of Sunvalley’s total sales revenue on Amazon since the start of 2020. Amazon has a ‘zero-tolerance policy towards violations, including asking a friend to leave a review and its latest action has taken a wide public attention in China because of the vendors involved. Amazon shuts down thousands of stores every single day for manipulation of the review system.
The main reason Amazon specifically targeted the biggest Chinese accounts is to send a very strong signal to sellers. If you are breaking the rules, we will shut you down, Zack Franklin, a Shenzhen-based Amazon consultant for merchants.
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