WhatsApp now has a bevy of integrations to fulfil its super app ambitions

• ByStartupStory     |    December 6, 2021

Among the super app contenders in India, WhatsApp has arguably the best shot at success. It has a massive user base, is the default first app for most new smartphone users and now it has a bevy of integrations to leverage in the super app journey.

In December 2020, Meta-owned WhatsApp sounded out its focus on offering a broad range of financial products for India such as microcredit, health insurance and pension plans. This was said to be part of the company’s plans to turn into a super app for a slew of services, primarily built around WhatsApp Payments.

Now, one year later, this plan is beginning to firm up. While the company’s payments service has been up and running since the beginning of 2021, it’s only now that the various pieces in the super app puzzle are beginning to fit in. It all began with Reliance Jio and the JioMart integration.

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