D2C Startup Soulflower raises funds from Wipro Consumer Care Ventures
- ByTejika Bajaj | December 4, 2021
Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care and Lighting, recently announced that it has signed an agreement to invest in the clean beauty D2C startup Soulflower for an undisclosed amount.
The funds infused would be utilized by the firm for increasing brand transparency for consumers by adopting technology in Seed-to-Skin, sustainable manufacturing and pure ingredient sourcing from The Soulflower Farm.
Talking about the recent investment in the D2C startup, the Managing Partner of Wipro Consumer Care Ventures, Sumit Keshan said, “Our investment in Soulflower is part of our strategy to support innovative D2C Clean Beauty Brands. We want to back authentic brands that address the unique requirements of consumers. Natasha has built her business on the principles of transparency & innovation. The brand has served over 1 million customers till date. This is our 5th investment of our fund.”
Founded by Natasha Tuli, Soulflower focuses on transforming the natural personal care category of face, body and hair care products. The brand has unique formulations developed through robust R&D and sustainable manufacturing. It specializes in high efficacy, preservative free, cruelty free, aromatherapy, nature face, skin and hair care products.
Commenting about the recent capital infusion, the founder and CEO of Soulflower, Natasha Tuli stated, “The investment will enable Soulflower to further strengthen its position as a Pioneer in the Clean Beauty Cruelty-Free segment. We are excited to be supported by Wipro Consumer Care. It helps us in our journey towards the rapid expansion of our e-commerce footprint. Making natural solutions for Face, Skin & Hair accessible to everyone is our motto.”
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