NODWIN Gaming acquires 10% stake in digital production house Rusk Media

• ByTejika Bajaj     |    December 14, 2021

Nazara Technologies, the parent company of NODWIN Gaming, recently announced that the latter has acquired a 10% strategic stake in the digital content IP media network Rusk Media. The details of the transaction however remain undisclosed.

With the recent acquisition, NODWIN Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem. Further the acquisition would enable the massification of entertainment-first gaming and esports content in the country which would in turn enable media platforms to have access to content that the Gen Z cohort is looking for.

This announcement comes just months after the gaming subsidiary acquires OML Entertainment including the IP of the BACARDI NH7 Weekender music festival in an attempt to improve its IP network.

“As a leader of esports in the South Asian region, we aim to eventually have a significant presence across the entire ecosystem in this sector. Through our investment in Rusk Media, we aim to take further steps in the massification of esports and gaming by creating entertainment-first gaming IPs for the GenZ,” NODWIN Gaming Managing Director Akshat Rathee said.

Rusk Media is an exclusive GenZ-first digital content IP network, and its content is tailor-made for audiences in the 15-25 age groups with a focus on equal viewership across genders. Founded in 2019, Rusk now delivers over 300 million views across its IPs monthly on social platforms and OTT (over the top) platforms.

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